In the dynamic, fast-moving world of the internet, having
a website should help your business make money, but it’s
hard to know how or why. In the words of author James Musgrave,
Your Business Online “is not a book about how to make
a website, but why.”
Your Business Online covers all of the basics and answers
questions such as:
Why does your business need a website?
How do you go about getting a website?
Is your current website serving your business properly?
This is a comprehensive guide to advertising
and marketing your business online, and essential if you are
serious about making your business prosper.
Your Business Online is not a techno-jargon manual telling
you how to build a website. It explains the positives and
negatives any small business owner needs to know, and what
questions to ask and what need to be considered.
About the Author ...
He was born and raised in Newcastle, NSW – one of the
toughest markets in Australia that is often used by large
business as a testing ground for all manner of products and
initiatives. He finished at Whitebridge High School in 1989
and held several jobs in retail and a part time job at NBN
Television as station mascot Big Dog’s personal assistant
before landing a position in sales and marketing with 2NM/POWERFM
Hunter Valley.
This was an excellent initiation into the world of advertising
and media sales, and with success in this regional radio station
James was quickly offered a job back in the much larger and
much more competitive Newcastle media market at NXFM. Within
a month of starting there, the station was bought out by national
radio giant Austereo. This is where James learnt the majority
of his sales skills and started his love affair with not only
the internet but also with Joanne – a fellow nerd who
he met online and ended up marrying.
Several sales and promotions jobs at various stations and
networks around Australia including 2ST/POWERFM on the South
Coast, 105.7 The River in Albury and 4RO/Sea FM in Rockhampton
before a short stint at a Sunshine Coast advertising agency
and a subsequent move back south to the NSW Central Coast.
All this time, James and Joanne had designed dozens of websites
as a sideline to his radio career, using his skills as a marketer
to target businesses and discuss with them how getting online
or getting their websites inproved would help promote their
business and form part of their overall marketing mix, and
using Joanne’s ever-increasing skills as a web site
designer and graphic artist. They decided on the name Net
Perceptions for the business, as it not only refers to the
perception that the website viewer gets through the web, but
also refers to the whole marketing mix.
When he is not being a self-confessed nerd, James enjoys
physical activities as running, rollerblading, cycling, soccer
and baseball. He and Joanne have two border collies –
Jess and Jedi – that they found on the internet at The
Trading Post. If they could find some kids online they’d
probably have a couple of those as well, but sadly Angelina
Jolie and Madonna seem to have the monopoly on them!
